Who is known as the individual willing to move money around to address Value Drivers?

The Economic Buyer is recognized as the individual who has the authority to allocate financial resources and make purchasing decisions based on the perceived value of a product or service. This role is crucial in the decision-making process as the Economic Buyer evaluates the potential return on investment and justifies spending in line with organizational goals and value drivers.

The concept of value drivers refers to the factors that contribute to the overall value of a project or investment. The Economic Buyer is directly involved in assessing these factors to ensure that funds are directed toward initiatives that align with the organization's strategic objectives and deliver the desired outcomes. By moving money around strategically, the Economic Buyer helps to optimize resource allocation in a way that maximizes value creation for the organization.

In contrast, other positions such as the Process Owner, Value Manager, and Project Sponsor may have responsibilities related to specific project oversight, process improvements, or value delivery but do not have the primary authority to move budgetary resources in response to value drivers as the Economic Buyer does.