Which question does the "Customer Value" component of Differentiators primarily answer?

The "Customer Value" component of Differentiators primarily answers the question of what unique benefits a product provides to customers. This aspect focuses on understanding the specific advantages that set a product apart from competitors and how it fulfills the unique needs or solves particular problems for the customer.

By articulating these unique benefits, businesses can effectively communicate the value that their solution brings, which is crucial in convincing potential customers why they should choose their product over others in the marketplace. This aligns closely with the overall goal of demonstrating how the product can enrich customers' experiences or achieve outcomes that are otherwise unattainable through alternative options.

Other aspects mentioned, such as features, productivity improvements, or cost structures, do not encapsulate the core essence of "Customer Value" in the context of differentiators, as they focus more on functional or operational details rather than the unique benefits that specifically cater to the customers’ needs and desires.