True or false: Different personas may require different capabilities when selling MongoDB.

Different personas indeed require different capabilities when selling MongoDB, making the statement true. This is primarily because various personas such as developers, database administrators, project managers, and executives have distinct needs, concerns, and priorities that influence their purchasing decisions.

For example, developers may focus on MongoDB's flexibility, scalability, and ease of integration with modern development frameworks, while database administrators might prioritize performance management, security features, and operational efficiency. On the other hand, executives would look at high-level metrics such as ROI, productivity gains, and overall business impact.

Understanding these differing requirements allows sales professionals to tailor their presentations and solutions to meet the specific needs of each persona, thereby increasing the effectiveness of their sales approach. Recognizing that not all customers are the same is key to creating targeted and successful sales strategies.